Bilateral Literacy: Storytelling and Presentation
Perhaps the great debate shouldn’t focus on print vs digital for your communication needs, but rather what you’re hoping to accomplish with your message.
Are you looking to highlight bullet points to your audience in a quick, comparable manner? Digital may be the way to go. Or do you need to present information in a concise and digestible format, that readers can refer to time and time again? Print is your best bet. In today’s society it’s important that we balance and value both to suit our needs of information gathering.
The truth of it is that we consume messages in different ways, based on the channel that is presented to us. As Daniel Dejan, Print & Creative Manager at Sappi Etc., explains, it is part of our bilateral literacy in how we process information.