10 Examples of Great Storytelling in Ecommerce

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ecommerce storytelling examples
ecommerce storytelling examples

According to the latest eRetail Sales Index from Capgemini and IMRG, online retail sales in the UK topped £133 billion last year— five per cent higher than initially expected.

And with ecommerce sales predicted to grow 14 per cent in 2017, it's clear that the ecommerce industry is expanding. Fast.

This poses the question: how can today's ecommerce brands cut through the growing competition and stand out from the crowd?

One answer is by harnessing the power of great storytelling.

A good story can turn a lifeless brand into one that has meaning—one whose image and values resonate with its target market. Whilst communicating your brand's unique, personal story with the rest of the world is not easy to achieve, some of the fastest-growing and most successful ecommerce stores of the last five years have pulled it off.

Listed below are 10 brands that we believe are nailing it.

Key points

Hiut_Denim_-_Our_town_is_going_to_make_jeans_again.png

Key points

"As one of the Grand Masters said to me when I was interviewing: "This is what I know how to do. That is what I do best."

3. Dodocase

Dodocase storytelling
Dodocase storytelling

Key points

4. Harry's

Harry's story
Harry's story

Key points

5. Everlane

Everlane storytelling
Everlane storytelling

Key points

6. Nasty Gal

Nasty_Gal.png

Key points

Nasty Gal has now been acquired by Boohoo.com for $20 million, but how did the brand harness storytelling to find success early on?

7. Warby Parker

Buy_A_Pair__Give_A_Pair___Warby_Parker.png

Key points

Alex and Ani
Alex and Ani

Key points

9. GREATS

Key points

10. Bonobos

Bonobos storytelling
Bonobos storytelling

Key points

Now it's your turn

Telling a story that your prospects really buy into is undoubtedly a difficult task. Get it wrong and it can damage your brand and create disconnect with your customers. Get it right, however, and it is an incredibly powerful means of building your brand and winning over new people.

Here is a list of things to think about when telling your brand's story |

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